First published
Sep 04, 2020
Format
1 - 1 Interviews
Schedule
Weekly
Total Episodes
110
Average duration
00:15:44

Indie Bites

Business Entrepreneurship Marketing

Scaling and exiting a $65k MRR with meal planning app - Jeffrey Bunn, Mealime & Clearful

<p>Today I’m joined by <a href="https://twitter.com/jeffreybunn">Jeffrey Bunn</a>, who is the co-founder of <a href="https://clearful.com/">Clearful</a>, a digital journal app he built with his wife, Maria. Previously they co-founded Mealime, a meal planning app which grew to a whopping $65k MRR before they exited in 2018. In this episode we cover the story of founding both apps, how they utilised the app stores for growth and why they started a B2C app in a crowded market.</p><p><strong>Timestamps<br></strong><br>00:00 Intro<br>01:30 Starting Mealime<br>07:07 Pivot to mobile and reducing prices<br>08:36 Mealime Growth<br>09:46 Private Equity Exit<br>10:38 Life post-exit and learning to code<br>12:24 Starting Clearful<br>13:31 Clearful growth through the app store<br>14:50 Runway and future</p><p><strong>Recommendations</strong></p><ul><li>Book - <a href="https://amzn.to/3uXy9Zy"><strong>Range by David Epstein</strong></a></li><li>Podcast - <a href="https://conversationswithtyler.com/"><strong>Conversations with Tyler</strong></a></li><li>Indie Hacker - <a href="https://twitter.com/Maria_Golikova"><strong>Maria Golikova</strong></a><strong>, </strong><a href="https://twitter.com/SebastianRoehl"><strong>Sebastian Röhl</strong></a></li></ul><p><strong>My links</strong></p><ul><li><a href="https://twitter.com/jmckinven"><strong>Twitter</strong></a></li><li><a href="https://twitter.com/indiebitespod"><strong>Indie Bites Twitter</strong></a></li><li><a href="https://youtube.com/@indiebites"><strong>Indie Bites YouTube</strong></a></li><li><a href="https://indiebites.com/membership"><strong>Join the membership</strong></a></li><li><a href="https://jamesmckinven.com/"><strong>Personal Website</strong></a></li><li><a href="https://2hourpodcast.com/"><strong>2 Hour Podcast Course</strong></a></li><li><a href="https://podpanda.co/"><strong>PodPanda</strong></a> (hire me to edit your podcast)</li><li><a href="https://indielife.fm/"><strong>This Indie Life Podcast</strong></a></li></ul><p><strong>Sponsor - </strong><a href="https://emailoctopus.com/"><strong>EmailOctopus</strong></a><strong> 🐙</strong></p><p><em>EmailOctopus is an independently owned email marketing platform, built to support other small growing businesses. With a focus on affordability and ease of use, EmailOctopus contains all of the features you need to reach and grow your audience. You can </em><a href="https://emailoctopus.com/"><strong><em>start today</em></strong></a><em>, with their industry leading free plan where you can contact up to 2,500 subscribers without paying a penny.</em></p>
Published Dec 13, 2023