First published
Sep 04, 2020
Format
1 - 1 Interviews
Schedule
Weekly
Total Episodes
110
Average duration
00:15:44

Indie Bites

Business Entrepreneurship Marketing

Building and monetizing an audience as a software engineer - Randall Kanna Franson

<p>Today I’m joined by Randall Kanna Franson. Randall is a senior software engineer who has written 3 books, including one published by O’Reilly and a self published one which made over $70k. She also created a course called Hack the Tech interview which made $20k in the first 24 hours and $50k in the first month. All of this has been through Randall’s efforts to share her learnings from almost a decade being a software engineer and growing her twitter audience to over 50,000 followers. She’s also dabbled in SaaS products, notably launching and growing CodeTutor which she sold after the birth of her first child.</p><p><strong>Timestamps</strong></p><ul><li>00:00 Intro</li><li>01:43 Randall's background</li><li>03:33 Coding bootcamp to senior software engineer</li><li>05:05 Getting a book published with O'Reilly</li><li>06:37 Going hard on side projects in 2020</li><li>08:01 Audience building and writing another book</li><li>10:04 Randall's course</li><li>11:42 Randalls advice to early stage entreprenuers</li><li>13:13 Why Randall hasn't started a successful SaaS</li><li>15:47 Recommendations</li></ul><p><strong>Recommendations</strong></p><ul><li>Book - <a href="https://amzn.to/3OgzfGF">The Dip</a></li><li>Podcast - <a href="https://softwaresocial.dev/">Software Social</a></li><li>Indie Hacker - <a href="https://twitter.com/kylegawley">Kyle Gawley</a></li></ul><p><strong>My links</strong></p><ul><li><a href="https://twitter.com/jmckinven"><strong>Twitter</strong></a></li><li><a href="https://twitter.com/indiebitespod"><strong>Indie Bites Twitter</strong></a></li><li><a href="https://youtube.com/@indiebites"><strong>Indie Bites YouTube</strong></a></li><li><a href="https://indiebites.com/membership"><strong>Join the membership</strong></a></li><li><a href="https://jamesmckinven.com/"><strong>Personal Website</strong></a></li><li><a href="https://2hourpodcast.com/"><strong>2 Hour Podcast Course</strong></a></li><li><a href="https://podpanda.co/"><strong>PodPanda</strong></a> (hire me to edit your podcast)</li><li><a href="https://indielife.fm/"><strong>This Indie Life Podcast</strong></a></li></ul><p><strong>Sponsor - </strong><a href="https://emailoctopus.com/"><strong>EmailOctopus</strong></a><strong> 🐙</strong></p><p><em>EmailOctopus is an independently owned email marketing platform, built to support other small growing businesses. With a focus on affordability and ease of use, EmailOctopus contains all of the features you need to reach and grow your audience. You can </em><a href="https://emailoctopus.com/"><strong><em>start today</em></strong></a><em>, with their industry leading free plan where you can contact up to 2,500 subscribers without paying a penny.</em></p>
Published Jan 24, 2024