First published
Sep 04, 2020
Format
1 - 1 Interviews
Schedule
Weekly
Total Episodes
28
Average duration
00:14:58

Indie Bites

Business Entrepreneurship Marketing

Build in a competitive market, or go niche? - Derrick Reimer, SavvyCal

<p>Derrick Reimer is the founder of <a href="https://savvycal.com/">SavvyCal</a>, a new approach to calendar scheduling and has grown to multiple thousands MRR since he launched it earlier in 2020. Derrick also co-founded Drip with Rob Walling in 2012, which was acquired by Leadpages in 2016. You might have heard Derrick on the <a href="https://artofproductpodcast.com/">Art of Product</a> podcast with Tuple co-founder <a href="https://twitter.com/r00k?lang=en">Ben Orenstein</a> where they document their journey building their products.</p><p>Get ad-free and extended conversations of the podcast with <a href="https://indiebites.co/membership"><strong>Indie Feast membership</strong></a><strong>, </strong>for just £4 a month.</p><p><strong>What we covered in this episode:</strong></p><ul> <li>What is SavvyCal?</li> <li>What problem is it trying to solve?</li> <li>Why go into such a crowded market?</li> <li>A nice market or crowded one?</li> <li>The advantage of being a solo founder or small team vs larger competition</li> <li>How long did Derrick build before launching the MVP?</li> <li>How much growth has come from pre-existing audience?</li> <li>What goes into a good Product Hunt launch?</li> <li>When should Indie Hackers bring marketing support on?</li> <li>What marketing tactics can you employ?</li> <li>How does <a href="https://tinyseed.com/">TinySeed </a>funding work?</li> <li>Should other founders look for this type of funding?</li> <li><a href="https://artofproductpodcast.com/">Art of Product podcast</a></li> </ul><p><strong>Recommendations</strong></p><ul> <li>Book: <a href="http://momtestbook.com/"><strong>The Mom Test</strong></a> </li> <li>Podcast: <a href="https://softwaresocial.dev/"><strong>Software Social</strong></a> </li> </ul><p><strong>Follow Derrick</strong></p><ul> <li><a href="https://twitter.com/derrickreimer">Twitter</a></li> <li><a href="https://derrickreimer.com/">Website</a></li> <li><a href="https://savvycal.com/">SavvyCal</a></li> </ul><p><strong>Follow Me</strong></p><ul> <li><a href="https://twitter.com/jmckinven">Twitter</a></li> <li><a href="https://twitter.com/indiebitespod">Indie Bites Twitter</a></li> <li><a href="https://mckinven.co/">Personal Website</a></li> <li><a href="https://whistablecraftco.com/">Buy A Wallet</a></li> </ul><p><br></p><p><strong>Thanks to this episode's sponsor, </strong><a href="https://churnkey.co/"><strong>Churnkey</strong></a></p><p>It can be a huge challenge to keep churn down when your SaaS product starts to see traction. The founders of Churnkey know exactly how much of a challenge this can be, having collectively grown three SaaS companies to over $4m in ARR.</p><p>They realized that they were thinking about cancellations all wrong. A relationship with a customer doesn’t stop with the “Cancel” button. So they built Churnkey, which reduces churn by up to 42% with custom cancellation flows. For every customer who clicks “Cancel,” Churnkey offers up dynamic offers that encourage customers to stay subscribed.</p><p><br></p><p>Just connect Stripe and plug in a small bit of code. In minutes, you’ll be reducing churn by immediately unlocking subscription pauses, dynamic offers, and cancellation insights. </p><p><br></p><p>See how much revenue Churnkey can recover for you. Visit <a href="https://churnkey.co/"><strong>churnkey.co</strong></a> to start your free trial.</p><p><br></p>
Published Mar 24, 2021