First published
Sep 04, 2020
1 - 1 Interviews
Total Episodes
Average duration

Indie Bites

Business Entrepreneurship Marketing

Growing a $2m p/y indie business - Josh Ho, Referral Rock

<p>Josh Ho is the founder and CEO of <a href="">Referral Rock</a>, a SaaS he founded in 2014 doing over $2m a year in revenue. Referral Rock helps businesses to design, launch and manage a customer referral program. Josh has had decades of experience as a founder, pouring his early entrepreneurship energy into a notes app that he ultimately couldn’t monetize.</p><p><strong>Timestamps</strong><br>00:00 - Intro<br>01:24 - Josh's background<br>02:11 - Lessons from a failed startup<br>04:16 - Failed startup to new long term bet<br>05:41 - The idea for Referral Rock<br>06:59 - Pricing a B2C product<br>08:33 - Marketing advice for indie hackers<br>12:24 - Challenges along the way<br>14:01 - Raising<br>15:41 - Recommendations</p><p><strong>Recommendations</strong></p><ul><li>Book - <a href="">Extreme Entrepreneurship</a></li><li>Podcast - <a href="">Don't Say Content</a></li><li>Indie Hacker - <a href="">Monica Lent</a></li></ul><p><strong>Follow Josh</strong></p><ul><li><a href="">Twitter</a></li><li><a href="">Josh's Substack</a></li></ul><p><strong>My links</strong></p><ul><li><a href="">Twitter</a></li><li><a href="">Indie Bites Twitter</a></li><li><a href="">Indie Bites YouTube</a></li><li><a href="">Join the membership</a></li><li><a href="">Personal Website</a></li><li><a href="">2 Hour Podcast Course</a></li><li><a href="">PodPanda</a> (hire me to edit your podcast)</li><li><a href="">This Indie Life Podcast</a></li></ul><p><strong>Sponsor - </strong><a href=""><strong>EmailOctopus</strong></a><strong> 🐙</strong></p><p><em>EmailOctopus is an independently owned email marketing platform, built to support other small growing businesses. With a focus on affordability and ease of use, EmailOctopus contains all of the features you need to reach and grow your audience. You can </em><a href=""><em>start today</em></a><em>, with their industry leading free plan where you can contact up to 2,500 subscribers without paying a penny.</em></p>
Published Apr 12, 2023