Indie Bites

<p>Josh Ho is the founder and CEO of <a href="https://referralrock.com/">Referral Rock</a>, a SaaS he founded in 2014 doing over $2m a year in revenue. Referral Rock helps businesses to design, launch and manage a customer referral program. Josh has had decades of experience as a founder, pouring his early entrepreneurship energy into a notes app that he ultimately couldn’t monetize.</p><p><strong>Timestamps</strong><br>00:00 - Intro<br>01:24 - Josh's background<br>02:11 - Lessons from a failed startup<br>04:16 - Failed startup to new long term bet<br>05:41 - The idea for Referral Rock<br>06:59 - Pricing a B2C product<br>08:33 - Marketing advice for indie hackers<br>12:24 - Challenges along the way<br>14:01 - Raising<br>15:41 - Recommendations</p><p><strong>Recommendations</strong></p><ul><li>Book - <a href="https://www.amazon.co.uk/Extreme-Entrepreneurship-Inspiring-Business-Entrepreneurs/dp/1734034440/ref=nodl_?dplnkId=c934d309-681a-4789-985e-d554d5f71baa">Extreme Entrepreneurship</a></li><li>Podcast - <a href="https://open.spotify.com/show/0Jm10PZEO6hXe6rVjyPWBw">Don't Say Content</a></li><li>Indie Hacker - <a href="https://twitter.com/monicalent">Monica Lent</a></li></ul><p><strong>Follow Josh</strong></p><ul><li><a href="https://twitter.com/jlogic">Twitter</a></li><li><a href="https://joshho.substack.com/">Josh's Substack</a></li></ul><p><strong>My links</strong></p><ul><li><a href="https://twitter.com/jmckinven">Twitter</a></li><li><a href="https://twitter.com/indiebitespod">Indie Bites Twitter</a></li><li><a href="https://youtube.com/@indiebites">Indie Bites YouTube</a></li><li><a href="https://indiebites.com/membership">Join the membership</a></li><li><a href="https://jamesmckinven.com/">Personal Website</a></li><li><a href="https://2hourpodcast.com/">2 Hour Podcast Course</a></li><li><a href="https://podpanda.co/">PodPanda</a> (hire me to edit your podcast)</li><li><a href="https://indielife.fm/">This Indie Life Podcast</a></li></ul><p><strong>Sponsor - </strong><a href="https://emailoctopus.com/"><strong>EmailOctopus</strong></a><strong> 🐙</strong></p><p><em>EmailOctopus is an independently owned email marketing platform, built to support other small growing businesses. With a focus on affordability and ease of use, EmailOctopus contains all of the features you need to reach and grow your audience. You can </em><a href="https://emailoctopus.com/"><em>start today</em></a><em>, with their industry leading free plan where you can contact up to 2,500 subscribers without paying a penny.</em></p>