First published
Sep 04, 2020
Format
1 - 1 Interviews
Schedule
Weekly
Total Episodes
70
Average duration
00:15:27

Indie Bites

Business Entrepreneurship Marketing

How to build a brand for your indie product - Marie Ng, Llama Life

<p>Marie Ng is the founder of <a href="https://llamalife.co/">Llama Life</a>, a to-do-list app that helps you focus. As someone who struggles with focus myself, Marie’s app looked to be the perfect thing. Having taught herself how to code 2 years ago, after a career in branding, Marie did what everyone does when they learn to code, build a to do list app. But with her branding background and new quirky angle on a productivity app, she’s made it work. From a solo indie project to now raising a $690k pre-seed round, Marie is making her entrepreneurial dream happen.</p><p>👉 <a href="https://www.buymeacoffee.com/mckinven/">Extended version of this episode</a>.</p><p><strong>What we discussed in this episode:</strong></p><ul> <li>How Marie got into branding</li> <li>What is branding?</li> <li>Why indie hackers should consider their “brand”</li> <li>How to create a brand</li> <li>Building a product to help with ADHD</li> <li>Building to solve your own problem</li> <li>How to work with ADHD</li> <li>Llama Life’s brand impact</li> <li>Why Marie raised funding</li> </ul><p><strong>Recommendations</strong></p><ul> <li>Book: <a href="https://bagelsandgranola.gumroad.com/l/honest-guide-to-indie-making">Honest Guide to Indie Making</a> by Kyleigh Smith</li> <li>Podcast: <a href="https://www.youtube.com/c/tboypod">The Best One Yet</a> </li> <li>Indie Hacker: <a href="https://www.notion.so/ba886879974a4fb7be5ce4155adb2fcf">Carl Poppa</a> </li> </ul><p><strong>Follow Marie</strong></p><ul><li><a href="https://twitter.com/threehourcoffee">Twitter</a></li></ul><p><strong>Follow Me</strong></p><p>👉 <a href="https://nomoremondays.fm/"><strong>Listen to my new podcast, No More Mondays</strong></a><strong>.</strong></p><ul> <li><a href="https://twitter.com/jmckinven">Twitter</a></li> <li><a href="https://twitter.com/indiebitespod">Indie Bites Twitter</a></li> <li><a href="https://jamesmckinven.com/">Personal Website</a></li> <li><a href="https://whistablecraftco.com/">Buy A Wallet</a></li> <li><a href="https://2hourpodcast.com/">2 Hour Podcast Course</a></li> <li> <a href="https://podpanda.co/">PodPanda</a> (hire me to edit your podcast)</li> </ul><p><strong>Sponsor - </strong><a href="https://www.ramenclub.so/uk"><strong>Ramen Club</strong></a></p><p>My favourite community has just got a significant upgrade as it rebrands to Ramen Club, the best community to help you get to Ramen Profitability.</p><p><br>Ramen club has 4 remote coworking sessions a week, masterminds, accountability calls, live AMAs, a fractional CFO, in-house VA, discounts and so much more. But most of all, the founder Charlie has done a wonderful job at cultivating a wonderfully friendly and supportive community.</p><p>To join the world's most supportive community for bootstrapped founders to reach ramen profitable and beyond, head to <a href="http://ramenclub.so/">ramenclub.so</a> and use code "INDIEBITES" to let Charlie know I sent you and get 50% off your first month.</p>
Published Aug 08, 2022