Indie Bites

<p>Dianna Allen is the founder of TERRA, a DTC candle brand, where she designs and hand pours a variety of candles. In October 2020, Dianna left her life as a freelancer behind to put her efforts into TERRA full-time, which as we all know, is a huge leap to make.</p><p><strong>What we covered:</strong></p><ul><li>Should more indie hackers work on physical products?</li><li>What happened with Budget Meal Planner?</li><li>Should more indie hackers kill projects more often?</li><li>Does turning a passion into a business take the enjoyment away?</li><li>What was the breakthrough moment with Terra</li><li>Making the leap going full-time with your business</li><li>Why Dianna went straight into</li><li>How do the economics of a physical product business work?</li><li>How Terra was started with just $100</li><li>Using Instagram for 99% of growth</li><li>The hardest part of running a physical product business</li><li>How to balance one-term purchases vs MRR</li><li>Why we should support more small businesses?</li></ul><p><strong>Links</strong></p><ul><li><a href="https://www.indiehackers.com/podcast/104-quick-chat-with-dianna-allen">Dianna's IH podcast episode</a></li><li><a href="https://blog.diannaallen.com/from-100-to-52-000-in-one-year/">Dianna's article on growing TERRA to 50k</a></li></ul><p><strong>Recommendations</strong></p><ul><li>Book: <a href="https://www.amazon.co.uk/Shoe-Dog-Memoir-Creator-NIKE/dp/1471146723/ref=tmm_pap_swatch_0"><strong>Shoe Dog</strong></a></li><li>Indie Hacker: <a href="https://twitter.com/ajlkn"><strong>AJ from Carrd</strong></a></li><li>Podcast: <em>Doesn't listen</em></li></ul><p><strong>Follow Dianna</strong></p><ul><li><a href="https://twitter.com/diannamallen">Twitter</a></li><li><a href="https://www.instagram.com/terrasimply/">Instagram</a></li><li><a href="https://terrasimply.com/">Terra</a></li></ul><p><strong>Follow Me</strong></p><ul><li><a href="https://twitter.com/jmckinven">Twitter</a></li><li><a href="https://twitter.com/indiebitespod">Indie Bites Twitter</a></li><li><a href="https://mckinven.co/">Personal Website</a></li><li><a href="https://whistablecraftco.com/">Buy A Wallet</a></li></ul><p>Thanks to <a href="https://weekendclub.co/">Weekend Club</a> for sponsoring Indie Bites, which is launching in the US this week!</p><em>‘I absolutely love being part of Weekend Club.’</em><p><em>‘Huge fan of Weekend Club and I love being part of it.’</em></p><p><em>‘Absolutely love this community.’</em></p><p>These are real testimonials for Weekend Club - the internet’s most helpful community for bootstrappers. If you’ve ever struggled meeting other solo founders and staying accountable, then this is for you.</p><p>We offer weekly Saturday deep working sessions with up to 30 bootstrappers, such as the founders of Simple Poll and VEED, an active Slack community and over 100 software discounts.</p><p>Go to <a href="https://weekendclub.co/">weekendclub.co</a> and enter a very limited promo code ‘Indie Bites’ for 50% off your first month.</p>