First published
Sep 04, 2020
1 - 1 Interviews
Total Episodes
Average duration

Indie Bites

Business Entrepreneurship Marketing

Focusing on one product in a strong market (for 15 years) - Geoff Roberts, Outseta

<p>Geoff Roberts is the co-founder of <a href="">Outseta</a>, a bootstrapped all-in-one platform to help manage and grow your recurring revenue business. Before Outseta, Geoff was Head of Marketing for Buildium, a product that went through the phases of bootstrapping, raising and exiting, that was started by current co-founder Dimitris.</p><p><strong>What we covered in this episode:</strong></p><ul> <li>Taking a big 15 year bet on your business</li> <li>Going into an established, durable market</li> <li>Why not raise for the company?</li> <li>Single focus vs portfolio of small bets</li> <li>Why Outseta focused on brand building and not SEO</li> <li>Marketing trade-offs</li> <li>Why freemium doesn’t work for everyone</li> <li>Building a flat, self-managed organisation</li> </ul><p><strong>Recommendations</strong></p><ul> <li>Book: <a href=";keywords=reinventing+organisations&amp;qid=1662485553&amp;s=audible&amp;sprefix=reinventing+organisations%2Caudible%2C50&amp;sr=1-1-catcorr"><strong>Reinventing Organistations</strong></a>; <a href=";keywords=life+profitability&amp;qid=1662485535&amp;sprefix=life+profitability%2Caps%2C69&amp;sr=8-1"><strong>Life Profitability</strong></a> </li> <li>Podcast: <a href=""><strong>Tim Ferris Show</strong></a> </li> <li>Indie Hacker: <a href=""><strong>Anthony Castrio</strong></a> </li> </ul><p><strong>Follow Geoff</strong></p><ul> <li><a href="">Twitter</a></li> <li><a href="">Read the Outseta Blog</a></li> </ul><p><strong>Follow Me</strong></p><ul> <li><a href="">Twitter</a></li> <li><a href="">Indie Bites Twitter</a></li> <li><a href="">Personal Website</a></li> <li><a href="">Buy A Wallet</a></li> <li><a href="">2 Hour Podcast Course</a></li> <li> <a href="">PodPanda</a> (hire me to edit your podcast)</li> </ul><p><strong>Sponsor - </strong><a href=""><strong>Figura</strong></a></p><p>Often great design makes products stand out in this day and age; stop trying to figure it out yourself. Figura offers vetted product designers for startups and fast-growing companies. Find your first designer or contractor, or land a helping hand for your product in less than 48hours. Save $199 and start your project for free, using code <strong>"INDIE199"</strong>.</p><p>Head to <a href=""><strong></strong></a> to try it out.</p>
Published Sep 06, 2022