First published
Sep 04, 2020
Format
1 - 1 Interviews
Schedule
Weekly
Total Episodes
70
Average duration
00:15:27

Indie Bites

Business Entrepreneurship Marketing

Focusing on one product in a strong market (for 15 years) - Geoff Roberts, Outseta

<p>Geoff Roberts is the co-founder of <a href="https://outseta.com/">Outseta</a>, a bootstrapped all-in-one platform to help manage and grow your recurring revenue business. Before Outseta, Geoff was Head of Marketing for Buildium, a product that went through the phases of bootstrapping, raising and exiting, that was started by current co-founder Dimitris.</p><p><strong>What we covered in this episode:</strong></p><ul> <li>Taking a big 15 year bet on your business</li> <li>Going into an established, durable market</li> <li>Why not raise for the company?</li> <li>Single focus vs portfolio of small bets</li> <li>Why Outseta focused on brand building and not SEO</li> <li>Marketing trade-offs</li> <li>Why freemium doesn’t work for everyone</li> <li>Building a flat, self-managed organisation</li> </ul><p><strong>Recommendations</strong></p><ul> <li>Book: <a href="https://www.amazon.co.uk/Reinventing-Organizations-Creating-Inspired-Consciousness/dp/2960133501/ref=sr_1_1?crid=2GSWELSVRPNBA&amp;keywords=reinventing+organisations&amp;qid=1662485553&amp;s=audible&amp;sprefix=reinventing+organisations%2Caudible%2C50&amp;sr=1-1-catcorr"><strong>Reinventing Organistations</strong></a>; <a href="https://www.amazon.co.uk/Life-Profitability-Measure-Entrepreneurial-Success/dp/B094JZ29C8/ref=sr_1_1?crid=3JXBYNTEOTG2P&amp;keywords=life+profitability&amp;qid=1662485535&amp;sprefix=life+profitability%2Caps%2C69&amp;sr=8-1"><strong>Life Profitability</strong></a> </li> <li>Podcast: <a href="https://tim.blog/podcast/"><strong>Tim Ferris Show</strong></a> </li> <li>Indie Hacker: <a href="https://twitter.com/AnthonyCastrio"><strong>Anthony Castrio</strong></a> </li> </ul><p><strong>Follow Geoff</strong></p><ul> <li><a href="https://twitter.com/GeoffTRoberts">Twitter</a></li> <li><a href="https://www.outseta.com/blog/latest">Read the Outseta Blog</a></li> </ul><p><strong>Follow Me</strong></p><ul> <li><a href="https://twitter.com/jmckinven">Twitter</a></li> <li><a href="https://twitter.com/indiebitespod">Indie Bites Twitter</a></li> <li><a href="https://jamesmckinven.com/">Personal Website</a></li> <li><a href="https://whistablecraftco.com/">Buy A Wallet</a></li> <li><a href="https://2hourpodcast.com/">2 Hour Podcast Course</a></li> <li> <a href="https://podpanda.co/">PodPanda</a> (hire me to edit your podcast)</li> </ul><p><strong>Sponsor - </strong><a href="https://figura.digital/"><strong>Figura</strong></a></p><p>Often great design makes products stand out in this day and age; stop trying to figure it out yourself. Figura offers vetted product designers for startups and fast-growing companies. Find your first designer or contractor, or land a helping hand for your product in less than 48hours. Save $199 and start your project for free, using code <strong>"INDIE199"</strong>.</p><p>Head to <a href="https://figura.digital/"><strong>figura.digital</strong></a> to try it out.</p>
Published Sep 06, 2022