First published
Sep 04, 2020
1 - 1 Interviews
Total Episodes
Average duration

Indie Bites

Business Entrepreneurship Marketing

A masterclass in customer research as a founder - Michele Hansen, Deploy Empathy

<p>Michele Hansen is the co-founder of <a href="">Geocodio</a>, a SaaS business that provides geocoding and data matching for addresses, co-host of the fantastic podcast <a href="">Software Social</a> and author of the book <a href="">Deploy Empathy</a>, which is all about how to do great customer interviews. We cover a lot of ground in this short episode, including how to write a book, building in public and mental health as a founder. Along with some concrete tips on how exactly you can do customer research.</p><p><strong>What we covered in this episode:</strong></p><ul> <li>Michele’s podcast tour</li> <li>Building in public</li> <li>Why context is important for Twitter debates</li> <li>The real reason Michele wrote her book</li> <li>Starting with a newsletter</li> <li>How to do customer research</li> <li>How to understand your customers</li> <li>Changing their podcast support model</li> <li>Mental health as a founder</li> <li>Being a founder with ADHD</li> </ul><p><strong>Recommendations</strong></p><ul> <li>Book: <a href=""><strong>The Little Book that Builds Wealth</strong></a>; <a href=""><strong>Charlie Wilson’s War</strong></a> </li> <li>Podcast: <a href=""><strong>The Indicator</strong></a> </li> <li>Indie Hacker: <a href=""><strong>Marie Ng</strong></a> </li> </ul><p><strong>Follow Michele</strong></p><ul> <li><a href=""><strong>Twitter</strong></a></li> <li><a href=""><strong>Personal site</strong></a></li> </ul><p><strong>Follow Me</strong></p><ul> <li><a href=""><strong>Twitter</strong></a></li> <li><a href=""><strong>Indie Bites Twitter</strong></a></li> <li><a href=""><strong>Personal Website</strong></a></li> <li><a href=""><strong>Buy A Wallet</strong></a></li> <li><a href=""><strong>2 Hour Podcast Course</strong></a></li> <li> <a href=""><strong>PodPanda</strong></a> (hire me to edit your podcast)</li> </ul><p><strong>Sponsor - </strong><a href=""><strong>Ramen Club</strong></a></p><p>My favourite community has just got a significant upgrade as it rebrands to Ramen Club, the best community to help you get to Ramen Profitability.</p><p><br>Ramen club has 4 remote coworking sessions a week, masterminds, accountability calls, live AMAs, a fractional CFO, in-house VA, discounts and so much more. But most of all, the founder Charlie has done a wonderful job at cultivating a wonderfully friendly and supportive community.</p><p>To join the world's most supportive community for bootstrapped founders to reach ramen profitable and beyond, head to <a href=""><strong></strong></a> and use code "INDIEBITES" to let Charlie know I sent you and get 50% off your first month.</p>
Published Oct 26, 2022