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Rob Walling on multiple projects, why building an audience is dumb and other SaaS wisdom
<p><a href="https://twitter.com/robwalling">Rob Walling</a> is an absolute legend in the bootstrapping and indie scene. He’s a veteran entrepreneur with his most notable exit being Drip in 2016. Rob also founded <a href="https://microconf.com/">MicroConf</a>, started <a href="https://tinyseed.com/">TinySeed</a> and is the host of the <a href="https://www.startupsfortherestofus.com/">Startups for the Rest of Us</a> podcast, which has over 680 episodes having started in 2010. It doesn’t stop there for Rob, he’s also written 4 books, Start Small Stay Small, Start Marketing the Day You Start Coding, The Entrepreneurs Guide to Keeping Your Shit Together and most recently, <a href="https://saasplaybook.com/">The SaaS Playbook</a>.</p><p><strong>Get the hour long episode here: </strong><a href="https://indiebites.com/membership"><strong>https://indiebites.com/membership</strong></a></p><p><strong>Timestamps</strong></p><ul>
<li>00:00 Intro / Sponsor</li>
<li>02:03 Why Rob wouldn't do SaaS again</li>
<li>03:43 What would an alternative reality look like for Rob</li>
<li>05:46 Founder retreats</li>
<li>07:40 Building an audience first approach is dumb for SaaS</li>
<li>10:29 Building a network</li>
<li>12:38 Portfolio of projects</li>
<li>15:26 Recommendations</li>
</ul><p><strong>Recommendations</strong></p><ul>
<li>Book: <a href="https://www.foundingsales.com/">Founding Sales</a>, <a href="https://deployempathy.com/">Deploy Empathy</a>
</li>
<li>Podcast: <a href="https://comiclab.simplecast.com/">Comic Lab</a>
</li>
<li>Indie Hacker: <a href="https://twitter.com/earthlingworks">Ruben Gamez</a>
</li>
</ul><p><strong>Follow Rob</strong></p><ul>
<li><a href="https://twitter.com/robwalling">Twitter</a></li>
<li><a href="https://robwalling.com/">Website</a></li>
</ul><p><strong>My links</strong></p><ul>
<li><a href="https://twitter.com/jmckinven">Twitter</a></li>
<li><a href="https://twitter.com/indiebitespod">Indie Bites Twitter</a></li>
<li><a href="https://youtube.com/@indiebites">Indie Bites YouTube</a></li>
<li><a href="https://indiebites.com/membership">Join the membership</a></li>
<li><a href="https://jamesmckinven.com/">Personal Website</a></li>
<li><a href="https://2hourpodcast.com/">2 Hour Podcast Course</a></li>
<li>
<a href="https://podpanda.co/">PodPanda</a> (hire me to edit your podcast)</li>
<li><a href="https://indielife.fm/">This Indie Life Podcast</a></li>
</ul><p><strong>Sponsor - </strong><a href="https://emailoctopus.com/"><strong>EmailOctopus</strong></a><strong> 🐙</strong></p><p><em>EmailOctopus is an independently owned email marketing platform, built to support other small growing businesses. With a focus on affordability and ease of use, EmailOctopus contains all of the features you need to reach and grow your audience. You can </em><a href="https://emailoctopus.com/"><em>start today</em></a><em>, with their industry leading free plan where you can contact up to 2,500 subscribers without paying a penny.</em></p><p><br></p>
Published Oct 13, 2023