Indie Bites

<p>Peter Suhm is the co-founder of <a href="https://reform.app/">Reform</a>, a tool that lets you easily create simple, brandable forms. Peter is also part of the Tiny Seed 1st batch, where he was working on a product called branch <a href="https://www.branchci.com/">Branch</a>. After that didn't work out, he went through a period of testing and validating ideas.</p><p>One of those ideas was a investor update tool, where Peter discovered how convoluted creating a form with existing tools was. Using Twitter and a very early stage MVP, he validated the idea for Reform and got to work building.</p><p>Since then he's had <a href="https://www.producthunt.com/posts/reform">#1 Product of the Week</a> on Product Hunt and is now working through the challenges of building features and growing revenue. You might have also heard Peter on the <a href="https://outofbeta.fm/">Out of Beta podcast</a>, which he co-hosts with Matt Wensing.</p><p>➡️ <a href="https://bites.fm/membership"><strong>Get the uncut, 30 minute conversation with Peter on the Indie Bites membership here</strong></a><strong>.</strong></p><p><strong>What we covered in this episode:</strong></p><ul><li>Coming up with the idea for Reform</li><li>Validating the idea for Reform</li><li>Why build a product in such a competitive market</li><li>Where form builders keep messing up</li><li>Getting to #1 Product Hunt of the week</li><li>When is the right time to launch on PH</li><li>Marketing and growth tests for Reform going forward</li><li>Continuing to try things that don't scale</li><li>Where should founders start with marketing?</li><li>Peter's approach to product development</li><li>The feedback loop of Twitter</li><li>The upsides of raising Tiny Seed money</li></ul><p><strong>Recommendations</strong></p><ul><li>Book: <a href="https://uk.bookshop.org/a/5782/9780241242537"><strong>Traction</strong></a><strong> by Gabriel Weinberg</strong></li><li>Podcast: <a href="https://www.tropicalmba.com/"><strong>Tropical MBA</strong></a></li><li>Indie Hacker: <a href="https://twitter.com/derrickreimer"><strong>Derrick Reimer</strong></a></li></ul><p><strong>Follow Peter</strong></p><ul><li><a href="https://twitter.com/petersuhm">Twitter</a></li><li><a href="https://petersuhm.com/">Personal Site</a></li></ul><p><strong>Follow Me</strong></p><ul><li><a href="https://twitter.com/jmckinven">Twitter</a></li><li><a href="https://twitter.com/indiebitespod">Indie Bites Twitter</a></li><li><a href="https://jamesmckinven.com/">Personal Website</a></li><li><a href="https://whistablecraftco.com/">Buy A Wallet</a></li><li><a href="https://2hourpodcast.com/">2 Hour Podcast Course</a></li></ul><p><strong>Sponsor - </strong><a href="https://usefathom.com/bites"><strong>Fathom Analytics</strong></a></p><p>For the longest time, website analytics software was seriously bad. It was hard to understand, time-consuming to use, and worse, it exploited visitor data for big tech to profit. I've spent countless hours in Google Analytics dashboards trying to figure even out the most basic metrics.</p><p>This is exactly why I signed up for Fathom as soon as I heard Paul Jarvis and Jack Ellis were building it.</p><p>Fathom is simple website analytics that doesn't suck. It's easy to use and respectful of privacy laws, with no cookies following your users around the web. They're also a bootstrapped, sustainable business so I love supporting them. Yes, it might feel strange paying for analytics at first, but once you realise the real cost of free Google Analytics and realising how easy to use Fathom is, you won't go back. You can install the lightweight code on as many websites as you want and quickly see the performance of all your sites.</p><p>Link → <a href="https://usefathom.com/bites"><strong>https://usefathom.com/bites</strong></a></p>