First published
Sep 04, 2020
1 - 1 Interviews
Total Episodes
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Indie Bites

Business Entrepreneurship Marketing

SEO for an 8 figure SaaS tool - Tim Soulo, Ahrefs

<p>Tim Soulo is the CMO at Ahrefs, one of the biggest and best SEO tools on the internet. Ahrefs are one of the clear success stories as a bootstrapped company, growing to be a an 8 figure brand over the past decade. Things really took off when Tim took over marketing for the company back in 2015, first focusing on growing the blog, before experimenting with different marketing channel to bring Ahrefs to its current size. In this episode Tim brings a mini SEO masterclass for SaaS founders, gives his thoughts on AI content and reveals if he has ambitions to start a indie project for himself.</p><p><a href="">Join the Indie Bites membership</a> 👈</p><p><strong>What we covered in this episode</strong></p><ul> <li>The basics of SEO for a SaaS tool</li> <li>A mini SEO masterclass for indie SaaS tools</li> <li>Why credibility is important for SEO</li> <li>Tim’s thoughts on AI content</li> <li>How “original work” is essential</li> <li>What marketing channel is going to work in 2023</li> <li>Tim’s favourite marketing experiments for Ahrefs</li> <li>Does Tim have any indie hacker ambitious to run his own company</li> </ul><p><strong>Recommendations</strong></p><ul> <li>Book: <a href=";qid=1677672528&amp;sprefix=perrenial+seller+%2Caps%2C89&amp;sr=8-1"><strong>Perennial Seller</strong></a> by Ryan Holiday</li> <li>Podcast: <a href=""><strong>The Prince</strong></a> </li> <li>Indie Hacker: Tim likes everyone</li> </ul><p><strong>Follow Tim</strong></p><ul> <li><a href=""><strong>Twitter</strong></a></li> <li><a href=""><strong>Personal site</strong></a></li> </ul><p><strong>Follow Me</strong></p><ul> <li><a href=""><strong>Twitter</strong></a></li> <li><a href=""><strong>Indie Bites Twitter</strong></a></li> <li><a href="">Indie Bites YouTube</a></li> <li><a href=""><strong>Personal Website</strong></a></li> <li><a href=""><strong>Buy A Wallet</strong></a></li> <li><a href=""><strong>2 Hour Podcast Course</strong></a></li> <li> <a href=""><strong>PodPanda</strong></a> (hire me to edit your podcast)</li> </ul><p><strong>Sponsor - </strong><a href=""><strong>Ramen Club</strong></a></p><p>My favourite community has just got a significant upgrade as it rebrands to Ramen Club, the best community to help you get to Ramen Profitability.</p><p><br>Ramen club has 4 remote coworking sessions a week, masterminds, accountability calls, live AMAs, a fractional CFO, in-house VA, discounts and so much more. But most of all, the founder Charlie has done a wonderful job at cultivating a wonderfully friendly and supportive community.</p><p>To join the world's most supportive community for bootstrapped founders to reach ramen profitable and beyond, head to <a href=""><strong></strong></a> and use code "INDIEBITES" to let Charlie know I sent you and get 50% off your first month.</p>
Published Mar 01, 2023