First published
Sep 04, 2020
1 - 1 Interviews
Total Episodes
Average duration

Indie Bites

Business Entrepreneurship Marketing

Bootstrapping Ticket Tailor to £6m ARR, selling and repurchasing the company, losing motivation and more - Jonny White

<p>Jonny White is the founder of <a href="">Ticket Tailor</a>, a platform for selling tickets online doing over £6m ARR and growing. Jonny founded Ticket Tailor in 2011, grew it to £2k MRR and then sold it to a company called TimeOut a short while later. After a few stagnant years at TimeOut, Jonny then bought the company back to make the lifestyle business he’d always wanted. After hitting all his goals, Jonny made the decision to build out a team and bootstrap the company to profitability and beyond. Now with a team of 20+ people, Jonny has a whole new set of challenges he’s dealing with, which we dig into in this episode.</p><p><strong>Get the hour long episode here: </strong><a href=""><strong></strong></a></p><p><strong>Timestamps</strong></p><ul> <li>00:00 Intro</li> <li>01:51 - Jonny's background</li> <li>02:48 - The idea for Ticket Tailor</li> <li>04:39 - Getting those first few customers</li> <li>05:14 - Reaching £2k MRR and considering fundraising</li> <li>06:34 - Selling the company</li> <li>08:00 - Buying back Ticket Tailor</li> <li>09:17 - Post buy back</li> <li>11:13 - Hiring a team / going beyond a lifestyle biz</li> <li>12:12 - COVID</li> <li>13:59 - Losing motivation post-covid</li> <li>15:45 - Recommendations</li> </ul><p><strong>Recommendations</strong></p><ul> <li>Book: <a href="">Donut Economics</a> </li> <li>Podcast: <a href="">Missing Cryptoqueen</a> </li> <li>Indie Hacker: <a href="">Pietro Saccamani</a> </li> </ul><p><strong>Follow Jonny</strong></p><ul><li><a href="">Twitter</a></li></ul><p><strong>My links</strong></p><ul> <li><a href="">Twitter</a></li> <li><a href="">Indie Bites Twitter</a></li> <li><a href="">Indie Bites YouTube</a></li> <li><a href="">Join the membership</a></li> <li><a href="">Personal Website</a></li> <li><a href="">2 Hour Podcast Course</a></li> <li> <a href="">PodPanda</a> (hire me to edit your podcast)</li> <li><a href="">This Indie Life Podcast</a></li> </ul><p><strong>Sponsor - </strong><a href=""><strong>EmailOctopus</strong></a><strong> 🐙</strong></p><p><em>EmailOctopus is an independently owned email marketing platform, built to support other small growing businesses. With a focus on affordability and ease of use, EmailOctopus contains all of the features you need to reach and grow your audience. You can </em><a href=""><em>start today</em></a><em>, with their industry leading free plan where you can contact up to 2,500 subscribers without paying a penny.</em></p>
Published Sep 04, 2023