First published
Sep 04, 2020
Format
1 - 1 Interviews
Schedule
Weekly
Total Episodes
31
Average duration
00:15:11

Indie Bites

Business Entrepreneurship Marketing

Building Copy.ai in Public - Blake Emal (CMO), Copy.ai

<p><a href="https://twitter.com/heyblake">Blake Emal</a> is the CMO at <a href="http://copy.ai/">Copy.ai</a>, but it's not been a traditional route into that role. 8 years ago Blake was living in the South of France and when he moved back to the US, he had no idea what he wanted to do. As he spoke French, he landed a gig in the French team of an SEO firm. This was his first foray into marketing and he didn't intend to stay in marketing.</p><p>Fast forward 7 years of working for agencies, freelancing and in-house, he stumbled across a little tool called <a href="http://copy.ai/">Copy.ai</a>. He was quite happy in his current role, but sent the <a href="http://copy.ai/">Copy.ai</a> founder a DM on Twitter, asking if he needed any help with marketing. After a few back and forths and a grand total of 3 Zoom calls, Blake became CMO at <a href="http://copy.ai/">Copy.ai</a>.</p><p><br><strong>In this episode we cover:</strong></p><ul> <li>What is <a href="http://copy.ai/">copy.ai</a> and how does it work?</li> <li>What does being a CMO in public mean?</li> <li>Where should founders start with marketing</li> <li>Why you should just "put a camera in front of you" when building</li> <li>Why is building in public so effective?</li> <li>Who is building in public well?</li> <li>How to get good at Twitter?</li> <li>Who is doing Twitter well?</li> <li>Are threads dead?</li> <li>Why do marketers ruin everything?</li> </ul><p><strong>Recommendations</strong></p><ul> <li>Book: <a href="https://uk.bookshop.org/a/5782/9780571056866"><strong>Lord of the Flies</strong></a> </li> <li>Podcast: <a href="https://www.creatorlab.fm/"><strong>Creator Lab</strong></a> </li> <li>Indie Hacker: <a href="https://twitter.com/heybereket"><strong>Bereket</strong></a> </li> </ul><p><strong>Follow Blake</strong></p><ul> <li><a href="https://twitter.com/heyblake">Twitter</a></li> <li><a href="https://lu.ma/blake">Luma</a></li> </ul><p><strong>Follow Me</strong></p><ul> <li><a href="https://twitter.com/jmckinven">Twitter</a></li> <li><a href="https://twitter.com/indiebitespod">Indie Bites Twitter</a></li> <li><a href="https://mckinven.co/">Personal Website</a></li> <li><a href="https://whistablecraftco.com/">Buy A Wallet</a></li> </ul><p><strong>Sponsor</strong></p><p>Thank you to Dan Rowden for sponsoring this episode with his product, <a href="http://ilo.so/"><strong>ilo</strong></a> which helps you easily see which kind of tweets get more impressions, likes, profile clicks and more so you can get grow your Twitter audience. Use the code <strong>"INDIEBITES27" for 25%</strong> off your plan for life.</p><p><a href="http://ilo.so/">Sign up here.</a></p>
Published Sep 10, 2021