First published
Sep 04, 2020
1 - 1 Interviews
Total Episodes
Average duration

Indie Bites

Business Entrepreneurship Marketing

$2.5m ARR bootstrapped from first time founder - Dan Fayle, Chekkit

<p>Today I’m joined by Dan Fayle, who is the co-founder of <a href="">Chekkit</a>, a company that’s he bootstrapped to almost $2.5m ARR and 20 employees. There’s a few interesting things about Dan’s story I know you’re going to like. This is his first company and he quit his job to go all-in with 3 co-founders, he got his early customers through, and I’m not kidding, door to door sales and finally he’s not changed the price of the product since it’s launch 6 years ago.</p><p><strong>What we covered in this episode:</strong></p><ul> <li>Dan’s background</li> <li>Why he went all-in on Chekkit from the beginning</li> <li>How he got his early customers from door to door sales</li> <li>How to make cold email work at scale</li> <li>Biggest growth channels</li> <li>How an early pivot lead to more growth</li> <li>Why they stuck to their $99 p/m price for years</li> <li>What’s next for the business</li> </ul><p><strong>Recommendations</strong></p><ul> <li>Book: <a href=""><strong>Shoe Dog</strong></a> </li> <li>Podcast: <a href=""><strong>The Move</strong></a> </li> <li>Indie Hacker: <a href=""><strong>Nathan Barry</strong></a> </li> </ul><p><strong>Follow Dan</strong></p><ul><li><a href="">Twitter</a></li></ul><p><strong>Follow Me</strong></p><ul> <li><a href="">Twitter</a></li> <li><a href="">Indie Bites Twitter</a></li> <li><a href="">Indie Bites YouTube</a></li> <li><a href="">Join the membership</a></li> <li><a href="">Personal Website</a></li> <li><a href="">Buy A Wallet</a></li> <li><a href="">2 Hour Podcast Course</a></li> <li> <a href="">PodPanda</a> (hire me to edit your podcast)</li> <li><a href="">This Indie Life Podcast</a></li> </ul><p><strong>Sponsor - </strong><a href=""><strong>Ahrefs</strong></a></p><p>Thank you to Ahrefs for sponsoring Indie Bites. Ahrefs is the most complete and valuable SEO tool on the market. Bootstrapped companies such as VEED and Transistor have used Ahrefs extensively to understand how to craft their SEO strategies, which have been such a pivotal part of their growth.</p><p>If you want to get more traffic from Google on your side-project, I’d recommend first trying out Ahrefs Webmaster Tools for free. You’ll see what keywords your pages are ranking for, understand how Google sees your content and discover what changes you need to improve your search ranking. You should also check out their <a href="">YouTube channel</a> to understand both the basics of SEO and some more advanced techniques.</p><p>To try out Ahrefs Webmaster Tools, head to <a href=""></a></p>
Published Mar 03, 2023