<p>This week Justin chats with <a href="https://mjwhansen.com/">Michele Hansen</a>, founder of <a href="https://www.geocod.io/">Geocodio</a>. I got fired up about interviewing customers! </p><ul><li>Get Michele's new book! <a href="https://deployempathy.com/">Deploy Empathy</a></li><li>Listen to Michele's podcast: <a href="https://softwaresocial.dev/">Software Social</a></li><li>"Empathy is a skill you can learn."</li><li>Get<a href="https://www.getrevue.co/profile/mjwhansen"> Michele's newsletter</a></li><li>"There's so much shame in the tech community."</li><li>What are the boundaries for deploying empathy? When, and how, do we deliver critiques?</li><li>Podcast: <a href="https://youarenotsosmart.com/2020/01/29/yanss-170-exploring-the-reasoning-of-flat-earthers-a-conversation-with-mark-sargent/">a respectful interview with a flat-earther </a></li><li>"This book isn't just about deploying empathy to customers, it's also about learning to be more empathetic to your family, friends, coworkers."</li><li>31:30 – we start discussing customer interviews</li><li>"It was easier for me to learn how to have empathy for customers than it was to have empathy for myself."</li><li>42:27 – "how does empathy help businesses attract new customers, build better products?"</li><li>46:53 - "Why don't you bring Jon in on those interviews?"</li></ul><p><b>What should we talk about next?</b></p><ul><li>Twitter:<strong> </strong><a href="https://twitter.com/buildyoursaas">@buildyoursaas</a>, <a href="https://twitter.com/mijustin">@mijustin</a>, <a href="https://twitter.com/mjwhansen">@mjwhansen</a></li><li>Email us:
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