<p><a href="https://twitter.com/Patticus">Patrick Campbell</a> just sold his startup, <a href="https://www.profitwell.com/">ProfitWell</a>, to <a href="https://www.paddle.com/">Paddle</a> for $200 million.</p><p><strong>Highlights (go straight to 🔥 for the best stuff):</strong></p><ul><li>0:00 – "My problem is I'm always curious if other people are living a better dream than me."</li><li>1:30 – The major downside to bootstrapping is the lack of network</li><li>2:20 – Selling ProfitWell to Paddle, and integrating the two teams.</li><li>4:15 – How ProfitWell got started (2012)</li><li>6:00 – Initially three co-founders (<a href="https://www.crunchbase.com/organization/profitwell">Crunchbase</a>)</li><li>7:20 – Patrick's background (what he did before ProfitWell)</li><li>10:10 – What did bootstrapping ProfitWell look like? (How much did each founder invest?)</li><li>14:15 – Do you want to be a lifestyle company or a "big ass company?" 🔥</li><li>15:55 – What salary did Patrick pay himself? (<a href="https://twitter.com/patticus/status/1483879616058040320?s=21">Tweet</a>) 🔥</li><li>18:25 – Differences between Patrick (ProfitWell) and <a href="https://twitter.com/Shpigford">Josh Pigford</a> (Baremetrics) 🔥</li><li>21:45 – Should bootstrapped companies go freemium and try to "win the market?" 🔥</li><li>26:40 – The characteristics of your market determine most of your outcomes 🔥🔥</li><li>29:24 – "Don't underestimate the velocity and size of your market." 🔥</li><li>34:35 – What doe the average SaaS company spend on sales and marketing? 🔥</li><li>37:39 – Pricing your SaaS discussion 🔥</li><li>42:45 – Why competitors entering a new market can be better for your company. 🔥</li><li>47:10 – Should bootstrapped companies try to "own the market?" 🔥</li><li>52:10 – "We're in the second phase of SaaS: here's what's coming next." 🔥</li><li>61:53 – Did ProfitWell employees have equity?</li></ul><p><b>What should we talk about next?</b></p><ul><li>Twitter:<strong> </strong><a href="https://twitter.com/buildyoursaas">@buildyoursaas</a>, <a href="https://twitter.com/mijustin">@mijustin</a>, <a href="https://twitter.com/jonbuda">@jonbuda</a>, <a href="https://twitter.com/jsonperl">@jsonpearl</a>, and <a href="https://twitter.com/helenryles">@helenryles</a></li><li>Email us:
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