First published
Feb 09, 2017
1 - 1 Interview
Total Episodes
Average duration

Indie Hackers

Business Entrepreneurship Technology

#171 – Winning People's Attention with Nathan Latka of Founderpath

<p>Nathan Latka (@NathanLatka) believes we've entered a new world where the most scarce thing any founder can compete for is not funding, but people's attention. So after selling his first business in 2015, Nathan made a surprising pivot from SaaS and started… a podcast. Then he wrote a book. And launched a magazine. In his eyes, nobody should be building SaaS products until they've built a media brand. In this episode, Nathan and I discuss how he's built up an audience, his tactics for earning millions of dollars in sponsorship revenue, and how he's capitalizing on the attention he's earned with his new product Founderpath.</p>
Published Aug 31, 2020